Off the Shelf
Dog bed or cat bed — who’s to say which one is for what species? In the Bay Woof household, dogs claim cat beds and vice versa, and that’s just fine with Leeling Ho, the founder of Napping JoJo pet beds.
Recognizing that pets love to sniff and nap on their humans’ shoes, Ho styled two bed options for her very doglike-seeming cat, JoJo (a fan apparently of road trips, hiking, sunbathing on a float in a pool, and other animals), that resemble enormous shoes. One is the soft and plush Sherpa Moccasin Bed ($82) of “faux sherpa and faux suede,” and the other is a durable Denim Sneaker Bed ($75) that’s denim-looking with laces, tongue, warm fleece lining, and a removable cushion. Both comfortably accommodate dogs or cats up to 14 pounds.
Terrier test dog Cody is closer to double the recommended size, but he has been known to sprawl lengthwise across a cozy cat bed comparable in size to the sneaker bed. The sneaker bed just didn’t do it for him, however. As colder weather came on, first Jack, the oldest cat, snuggled into the sneaker bed. His “sister” Katniss, younger and rounder, followed suit, and they continue to switch off, purring away when the wall furnace nearby is cranking out heat. Both tend to sleep atop the tongue rather than tucked underneath it, even with some tennis balls propping up the toe for extra-deep snuggling opportunities.
“After encountering some difficulty finding creative products for JoJo, we decided to design and make our own. We are proud of our thoughtful designs that have high quality and come with a reasonable price,” Ho said when she pitched her product to Bay Woof. “The goal is simple: to brighten our furry friends’ lives as well as their parents’ through joyful designs.”
“We created this brand after we adopted JoJo and wanted to design the products he loves and can also match his adorable characters,” she said. “We designed it with cats’ behavior in mind, but more and more customers bought them for their small dogs, so we decided to expand our market.”
A slipper bed with minimum walls and perhaps more dog appeal is under development, Ho said. Napping JoJo is a micro startup in New York City. Find the beds at NappingJoJo as well as at online at Wayfair, Etsy, UncomonGoods, and Hauspanther.
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Main article photo by: Photo courtesy of Napping JoJo