Off the Shelf
You can feel good about this line of treats from BareItAll Petfoods, a Chicago company that hopes to corner the market on Asian carp, that pesky, invasive fish species wreaking havoc throughout many of the lakes and rivers of the Midwest and South.
The Asian carp is apparently high in protein, low in mercury, and forms the basis of goBARE treats. Bay Woof received the Crunchers ($9.99), Crisps-Freeze Dried ($11.99), and Nibblers-Fresh Baked ($7.99), and the carp actually turned out to be a flavor that dogs—at least for Bay Woof test dogs and their friends—loved.
Company founders Michael Cody and Logan Honeycutt, avid sport fisherman on the Great Lakes, came up with a wholesome treat idea after growing frustrated over an inability to pinpoint exactly what was in their pets’ treats.
“Then we had a collective a-ha moment,” Cody said. “We wanted a nutrition-rich pet food that was healthy, free of additives, fillers, and was not loaded with toxins.”
Thus, they were able to turn a negative (the fish problem) into a positive (a healthy pet treat). Other ingredients in the treats include sweet potatoes, cranberries, flax seed, chickpeas, and buckwheat, along with the omega-rich Asian carp. All ingredients are posted on the packages, reflecting the company’s core value of transparency, just like its name says: BareItAll. The Crunchers have seven ingredients (carp, sweet potato, buckwheat, flax seed, cranberry, salmon oil, and citric acid); the Crisps, two (carp, sweet potato); and the Nibblers, five (carp, ground chickpea, flax seed, mangoes, and salmon oil). They went over well with our testers, which represented small- and medium-breed pooches. They’re suitable for bribing, er, training, and serve nicely as a reward for simply looking cute.
“In all serious,” said Honeycutt, “every bag of goBARE dog treats that are purchased directly contributes a long-term solution for the ecological devastation that Asian carp are causing to rivers and lakes here in the USA.”
The products aren’t available locally, though they appear in stores in Illinois, Colorado, Wisconsin, and Pennsylvania. Bay Area customers can order them online. Learn more at
Asian carp present a huge problem. Maybe these treats—sealed in packages stamped with “Saving the Environment One Dog at a Time”—can mitigate the crisis.
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Main article photo by: Courtesy of BareItAll PetFoods