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Bay Woof Gets a Redesign

Sometime a scruffy little dog needs a makeover, which usually starts with a thorough shampooing, then moves into a neat haircut or clip, and finally finishes up with some new bling. How about a custom-designed Paco Collar dangling a sassy tag to set off that shiny, dirt-free, just-brushed coat?

In a way, that’s what this issue of Bay Woof represents—a makeover. We’ve redesigned the publication that delivers Bay Area News With Bite, giving it a fresh, new look that we hope Bay Woof fans will embrace. Loyal Bay Woof readers will still be able to find their favorite regular offerings, from Ask Doctor Dog, Good Dog!, and The Monthly Woof to Shelter Zone, Doggie in the Window, and Angel Dogs. These well-loved columns and departments have long been a part of the Bay Woof lineup, and they are continuing, as will our calendar and list of shelters and rescue groups.

But there is something new for Bay Woof readers, too: more pages featuring adoptable dogs from Bay Area shelters and rescue groups. One of our missions here at Bay Woof is helping more of our furry friends find their forever homes. This month, we invited the East Bay SPCA and San Francisco Animal Care & Control to share photos and bios of their adorable adoptable dogs in our print edition.

It’s with a heavy heart that Bay Woof says so long and good luck to M Rocket, the Bay Woof founder and one of the San Francisco Bay Area’s biggest and truest dog champions. The epitome of a dog lover, Rocket, the longtime publisher and art director of Bay Woof, has left the pack for new adventures. We’ll miss her wit, wisdom, and plain doggedness but intend to uphold and improve upon the scrappy canine-centric publication she dreamed up and successfully ran for nearly a decade.